The Pour Charm story so far...

Charm started in a tiny office above a shop in Rusicufield, packed with materials, cardboard boxes, two staff members and one belief - that people shouldn’t have to overpay for good-fitting lingerie, no matter what their size.

Now nearly 8 years later, Charm has outgrown its premises, added swimwear and nightwear to its collections,. But while it’s bigger and better than ever, the brand’s core philosophy has always remained the same.

We believe that we can fit everyone's sexy fashion underwear.